I PAY TOP DOLLAR FOR ANTIQUE LURES!

or I am delighted to sell you my book:

  The Heddon Legacy:

A Century of Classic Lures 

The Complete History, Value, and Reference Guide

for Heddon's Dowagiac Fishing Lures

By Bill Roberts

Collector & Buyer of Quality Antique Lures

 

James Heddon, a Michigan beekeeper and newspaper publisher, tossed a whittled piece of wood into a now-famous mill pond one afternoon in 1898 while waiting for a fishing partner. A bass struck the "plug" of wood and an idea was born. Heddon's "Dowagiac Expert" lures appeared on the market in 1902 and the business evolved into an American legend. 

The Heddon Legacy chronicles this unique family's rise to prominence in America's greatest recreational industry.

 

(click on any photo to enlarge)

 With 370 color pages, 1,400 photos, five richly illustrated chapters of Heddon family history, details on all Heddon lures made from 1902 to the 1960s and extensive chapters on factory prototype baits, lure boxes, box papers,  flyrod lures, reels and advertising memorabilia. This is the ultimate antique fishing tackle reference book, dedicated to the most famous tackle company of all time. 

 ***Limited Availability!!***

  Deluxe, Full-Color Hardcover Copies (autographed at your request):  $39.95 plus $5 postage (Overseas Shipping Extra)

Last Chance to Order A Book

Send check or money order to:

Bill Roberts

P.O. Box 382814 

Birmingham, Ala., 35238

(205) 980-4677

or email to hednfrog@bellsouth.net

I BUY ANTIQUE FISHING LURES!!!

click HERE for a glimpse inside...

click HERE to meet the author!